The
Wall Street Journal looks at a move by food companies to slash calories, quoting
University of Colorado School of Medicine's James Hill in corporate calorie-cutting blog.
Excerpt:
My
print column examines a pledge by a group of U.S. food companies to cut 1.5 trillion calories from the food and drink they sell in 2015, compared to 2007. They’ll be evaluated on an interim goal of cutting one trillion calories by the end of last year.
The food makers, part of the
Healthy Weight Commitment Foundation, designed this goals in consultation with the
Robert Wood Johnson Foundation, a Princeton, N.J., group focused on health issues. The foundation’s effort to monitor the companies’ progress “holds industry to a higher standard than would be the case if they simply reported the evaluations themselves,” said C. Tracy Orleans, senior scientist for the Robert Wood Johnson Foundation.
...
Y. Claire Wang, assistant professor in health policy & management at Columbia University’s Mailman School of Public Health, said food companies can play a vital role in reducing obesity: "Food companies have an unparalleled role in determining what products are available on the market and what products are being marketed. And marketing works."
Added James O. Hill, professor of pediatrics and medicine at the University of Colorado School of Medicine, Denver, "I believe this is a significant effort by the food industry but this alone cannot be expected to solve our obesity problem."
Read the rest
here.
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