Entrepreneur looks at
RE/MAX's early days with an excerpt from
Success Secrets from Sales Superstars about Co-Founder Dave Liniger prejudging sales prospects.
Excerpt:
Sid called to tell me he was interested in buying a RE/MAX franchise. I said, "Sid, You're ten times our size, and I have fewer than 100 agents in California. I don't understand why you'd consider a RE/MAX franchise."
"My plan is to convert all my offices and agents from the commission-split system to the RE/MAX format," he replied, "and we'll have between 15 to 20 franchises."
I didn't take him seriously, figuring he was doing some competitive intelligence to find out how to compete with us. "Sid, I'll send you some information," I said. "Call me back if you're interested." I didn't bother to pursue it because I thought it was a nonsensical lead that would go nowhere.
Read the rest
here.
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