Companies often relocate to Denver and Colorado because of the local "culture of health," reports
NPR's Eric Whitney.
Excerpt:
It may cost less to do business in places where there's what some people call a culture of health. And that's put Colorado, which has the lowest rates of adult obesity in the country, on the map for companies looking to relocate or expand.
Kelly Brough is making the most of it. She runs the
Denver Metro Chamber of Commerce, and she's creative about luring businesses to relocate to Colorado. She runs a "Colorado loves California" campaign, for instance.
"We do it on Valentine's Day," she says. "The CEOs actually do get valentines from us. And it's been a real creative, cool way to say to companies, 'We know you're out there, and we think you may be interested.' "
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