Forbes looked at a "cluster" of social marketing startups in Denver.
Excerpt:
One last example of the cluster effect comes from Denver, home to some of the most Web-savvy small businesses and consumers in the country. A good proxy for this phenom is Roximity,which offers location-based ad targeting. Brands use
Roximity to drive foot traffic, launch surgically precise mobile campaigns and access real-time campaign results. Its success highlights the enthusiasm of Denver’s local businesses to embrace mobile marketing, as well as the positive reception with which its residents greet location-based marketing.
Our view of small businesses is changing as we learn more about them. Never have we had so much access to information about where they cluster -- and why. As entrepreneurs build businesses that enable other small businesses, the volume of new business creation will grow, and those new small businesses will cluster around the cities that offer the warmest welcomes: those with like-minded businesses that understand their provide services and products specialized for their needs.
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