Entrepreneur dug into the long-term success of SOL lingerie store in Cherry Creek. The trick? Customer service.
Excerpt:
Tucked into Denver's tony Cherry Creek North shopping district since 1997, SOL (Store of Lingerie) has seen plenty of bigger businesses -- including national
brands -- open in the area, only to fall flat. All the while, SOL has thrived in its original location.
The boutique is unapologetically swanky, with bras running well over the hundred-dollar mark. So how does an upscale shop stay in business when consumers can easily order from one of the more budget-friendly online brands?
"The only reason we've remained open through tough economies is gratitude," says Cindy Johnson, who owns SOL with her sister. They balance out the sticker shock by offering customers an experience built on a firm foundation of thanks.
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