Entrepreneur covered
Dazbog Coffee's history in Denver.
Excerpt:
Genessee Finnegan points to, then reads, with impeccable pronunciation, the words emblazoned in large Cyrillic letters across a wall of her buzzing Dazbog coffeehouse in the Denver Tech Center: "[That] means ‘World grown, Russian roasted.'"
Such slogans, together with Communist-era Worker Party imagery and brews with names like KGBlend and Svoboda ("freedom" in Russian), make the Dazbog brand stand out among coffeehouse chains. And Finnegan, a homegrown Coloradan, may well be the only Dazbog franchisee to have taken a Russian language course to learn the native tongue of the company's founders, brothers Leonid and Anatoly Yuffa, who immigrated to America from Soviet-era Leningrad as boys in 1979. Three decades later, fueled by a mutual passion for fine coffee and American cafe culture, the Yuffas opened their first Dazbog (Russian for "good fortune") store in Denver.
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