RxRevu profiled by Business Insider as Google of pharma

Business Insider recently profiled Denver-based startup RxRevu.

Excerpt:

The time is ripe for a year-old Denver-based startup called RxRevu, founded by a medical doctor, Dr. Kevin O'Brien.

RxRevu offers a way to make sure that patients aren't being overcharged for their prescriptions. It uses a massive drug database to ensure a doctor isn't prescribing a more expensive drug when a less expensive one is equally effective.

CEO Carm Huntress says that the company's goal is to "organize the world's pharmaceutical data" and to use better technology to change the way doctors, hospitals and insurance companies look at prescriptions.

Read the rest here.
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Eric is a Denver-based tech writer and guidebook wiz. Contact him here.
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