Patrick Ward, CEO of Denver's
104 West, touts the benefits of PR firms to startups in a post for
VentureBeat. Ward's post is a response to Kevin Leu's earlier
post warning startups that PR firms are not worth the cost.
Excerpt:
Here’s a fun fact: According to a
Pew study a few years ago (and it’s absolutely trending this way even more now), about 10 companies represent more than 40 percent of all tech press coverage. You know which companies they are; they're in the press every day.
So guess what, your media chances just got sliced almost in half. Moral of the story: you had better find another way to communicate with your audiences. The good PR agencies are doing just that. But if a client insists on making buggy whips, well guess what, we’re going to show them how many horses there are on the street. And I can guarantee you, the most carefully crafted ideas -- at this time when communications are undergoing such rapid change -- are not going to come from the PR manager at your new startup.
Read the rest
here.
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