UberDenver launches uberX

Eric Peterson | Tuesday, November 12, 2013

UberX launched in Denver in October, Uber

UberDenver has launched a budget alternative to taxis, uberX, in Denver.

"UberX is our new low-cost product," says Will McCollum, UberDenver General Manager.

The company has recruited hundreds of drivers -- "normal folks who go through a strenuous background check," says McCollum -- who use their vehicle and are paired with paying customers vis Uber's mobile app.

"UberX is 30 percent cheaper than a taxi," says McCollum, noting that a five-mile trip is about $15. "It's really a game changer."

The service will be offered for free from Nov. 18-21. Customers can get up to four free rides totaling $30.

Drivers "are doing fantastic," adds McCollum. "They're able to make hundreds of dollars a week." Many are ex-taxi drivers, as well as a number of personal trainers, bartenders and baristas who moonlight as uberX drivers.

Uber is also launching its UberSUV service in Summit, Eagle and Gilpin counties in late November, and continues to offer its UberBlack and UberSUV services in Denver and Boulder.

"Denver's incredible," says McCollum. "The overall market is taking off. It's been underserved for so long."

UberDenver had to contend with proposed regulations from the Colorado Public Utilities Commission that would have effectively killed the company, but prevailed after a deliberation in September.

"Uber is completely legal in Colorado," says McCollum. "We're good to go."

Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.

UberDenver launches uberX

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