TidBitts is a new, nationwide platform developed in Denver that connects people with exclusive content from their favorites, whether they are authors, athletes and thought leaders. No matter the content, whether it's video, words or something else, the vignettes are exclusive to the platform and fans can get access to the content for a monthly fee of 99 cents per subscription.
"We were thinking it would be fun to get daily dinner-table conversation topics sent to you," explains Brad Greenwald, TidBitts founder and CEO.
An adjunct professor at DU's Daniels School of Business and a former Time Warner executive, Greenwald says the bite-sized vignettes on the platform are supposed to be short -- like 60-second videos -- that might provide topics of conversation around the dinner table. The content is pushed out through emails and notifications via Android and iOS apps.
For content creators, the platform makes it easier to connect with readers and viewers and offers a potential new revenue stream. "We know there’s a push for the top-quality content creators to generate revenue from their content," Greenwald says. "The newspaper industry shows that you can’t live on adverting alone." He likens the service to streaming services, noting, "There used to be free radio, but Pandora and similar offerings like that show that people will pay for quality content."
TidBitts is proving popular with content providers already. It launched just a few short weeks ago, but within the second week the number of authors, celebrities and experts registered to publish on the platform surged to 180. Among those already registered on the platform are former Cincinnati Bengals Quarterback Jeff Blake. Greenwald says the TidBitts content producers also include college admissions advisors who worked at Princeton and Stanford, and are offering advice through the service that could cost parents thousands of dollars.
Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.
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