Big data and hyperlocal might sound oxymoronic together but they encompass a powerful set of targeted marketing opportunities for companies across pretty much every industry these days. That's why it's the focus of the
Local Data Summit that
Street Fight is hosting at the
EXDO Event Center on March 5.
The event is expected to draw nearly 200 attendees. It will feature speakers from leading national companies and subsidiaries that are harnessing the power of big data services to focus on consumer experience. Among the companies attending and presenting are Bing, MasterCard, Datalogix, Location3 Media, Esri, Factual, YP and First Data.
"This is the second Local Data Summit happening in Denver," says Lupe Hirt. "The Local Data Summit in Denver offers insights into what's happening today and how this ever-changing marketplace will impact businesses and influence marketers in the coming years."
"Data is everywhere, but not every piece of data is useful. Our goal with Local Data Summit is to help businesses harness the most relevant information to improve how they communicate and interact with their consumers," says Laura Rich, CEO of Street Fight. "We are excited to bring the greatest minds in local marketing to Denver to share the latest trends, research and products."
Featured speakers at the event include Chris Dancy, "The Most Connected Human on Earth," who is constantly being monitored by a plethora of sensors, devices and applications; Amber Case, Director of Esri's R&D Lab, an entrepreneur and user experience designer who will discuss "calm technology."
Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.