Currently approaching 30 employees,
SpyderLynk has "some aggressive growth plans for this year," says CMO Jane McPherson, declining to name a number of potential hires.
The company was founded by CEO Nicole Skogg in 2006 after she saw companies losing sales through lack of customer engagement.
"Companies work so hard to create a good brand impression, but at the end of the day, they want to sell something,"says McPherson. "So she built a technology that could use messaging.”
That technology is the SnapTag, a rival to the QR code that's gaining some serious market traction.
"The SnapTag is an activator and a marketing platform," says SpyderLynk CMO Jane McPherson. "What we see emerging is this whole interconnected world. We're bringing all of that interconnectedness to one platform so users can access it on their mobile phone."
Users take a picture of a SnapTag in print, on packaging or on television and text it traditionally or via a mobile app and SpyderLynk's system takes over, decoding it and returning a relevant message, often a coupon or other incentive powered by SpyderLynk as well.
Clients include Colorado Native, EA Sports, Heineken, the Dallas Cowboys, Toyota and L'Oreal.
McPherson says SnapTags several advantages over QR codes. "The marketer doesn't need to build a mobile landing page," she says. "It's easier for the consumer and easier for the marketer. We're getting validation from clients as well as winning awards."
Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.
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