Signpost finds a new home in Denver

New York City-based Signpost has officially opened its new office in the historic Pacific Express Stables building on the corner of Blake and 24th streets at an event attended by Denver Mayor Michael Hancock. The company, which offers a marketing software solution aimed at smaller businesses, is making Denver its second home.

"We started Signpost years ago with the vision of helping local businesses succeed in an increasingly complex world," explains CEO Stuart Wall. "Over the past few years, we've talked to over 10,000 small business owners to understand the challenge that they have and how we can help them succeed and we built software today that helps them automate their presence across every social directory that matters, collect information on those customers and then engage those customers in a very simple way."

When Signpost expanded to Denver last year, it was in a cramped office on 16th Street. But things have quickly changed. "It’s been a great expansion for us in Denver. We raised a $10 million funding round in November of last year," Wall says. "That allowed us to expand even more in the city."

The 8,500-square-foot facility gives Signpost’s roughly 30 local employees some space to stretch their legs -- for now. Wall says the company plans to hire at least 75 more people in Denver this year alone. He anticipates that most of the Denver hiring will be in sales, marketing and customer experience. The growth is partly due to Denver's central location, which allows greater time-zone flexibility when connecting with clients across the U.S. He says he could also see hiring some front- or back-end developers at the office.

Hancock sees Signpost’s move as evidence that Denver’s emphasis on attracting small companies and tech companies is working. “Something phenomenal is happening in the city,” he says. “Last year we saw 1,000 new companies get started in Denver. Denver is the second best city in the nation to start a company, particularly a tech startup."

Walls explains some of the city’s attractions for company like his: “We came because we think it’s a great city, with a very talented pool of people that we could add to our team. It has a growing tech ecosystem…and a quality of life that New York certainly can’t come close to matching.” He also speaks to the ability to retain talent in Denver.

Hancock says Denver's developed a capital matrix to help discuss Denver's small business story and how it is working to support more small businesses. "These are the things driving this economy today," he says. "The whole goal is about strengthening Denver's bench so that small business really drive our economy."

Contact Confluence Denver Innovation & Jobs News Editor Chris Meehan with tips and leads for future stories at chris@confluence-denver.com.