"Everybody knows razors are insanely overpriced," says
ShaveMOB Co-Founder and CEO Zach Randall. "Everything is over-complicated. It seems like a way to hide huge margins and make people pay $20 for blades."
In response, ShaveMOB offers a square deal to both men and women customers: about $25 to $40 for a year's worth of blades -- a blade every other week -- depending on the package.
That represents a 70 percent savings for the average shaver, Randall says.
The blade cartridges are rated as "equivalent to all of the leading brands," says Randall, who launched the concept this summer with Nick Yorchak in July 2013. There are three-, four- and six-blade razor systems available.
All of the ShaveMOB-branded razor cartridges arrive in one annual shipment to save on shipping costs. The razors are made overseas, says Randall, but "everything else is done in Colorado."
ShaveMOB managed to get about 20,000 people to sign up for its email list before the launch. "We've had a solid adoption rate from that original list," says Randall. "We're doing pretty well. It's definitely working."
Angel investors funded the startup. "We're funded well," says Randall. "There's a chance in the future we'll be looking for interesting funding."
ShaveMOB is the sister company of Big Footprint Digital, a SEO and digital agency founded by Randall and Yorchak in 2010, and shares the same five employees at offices in the Golden Triangle.
Contact Confluence Denver Innovation & Jobs News Editor Eric Peterson with tips and leads for future stories at eric@confluence-denver.com.
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