Currently employing five, Denver-based
Printfection will likely hire three or four employees in the next year, says Co-Founder Casey Schorr.
Schorr and Kevin Materi launched online T-shirt printer Printfection as undergrads at the University of Denver in 2006. Then a retail operation, the company moved to a business-to-business model in 2011.
“Some of our best customers were using our T-shirt stores to do giveaways, using swag as a marketing weapon, so we built a T-shirt giveaway system,” Schorr says. “Instead of selling T-shirts, we sell a service for companies to grow and market their business.”
The move has paid off: B2B sales increased by 400 percent as total revenue topped $1 million in 2012.
Printfection's system handles everything from printing to fulfilling giveaway shirts.
“We print and pack and ship,” Schorr says. “We work with a lot of technology startups and Internet companies.”
Schorr says the company's technology is its prime selling point. “We have an API and we're very technologically adept to integrate with our customers. It's a big differentiator.”
In the works are semi-automated social media T-shirt giveaways and event-based functionality.
“We're continually building out our capabilities,” Schorr says.
The company, which is “100 percent bootstrapped,” has a new office near Larimer Square after a stint of going virtual.
“We've ping-ponged from having an office to not, but it's still a virtual culture,” he says. “You can still work from home.”
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.