Founded in Albuquerque, N.M. in 2003 by Azin Mehrnoosh, Denver-based
HiDef began as a website design firm. CEO T.J. Cook joined the company in 2007, pushed it into mobile apps and increased its growth trajectory.
“We were three people when I joined and now we're 20,” Cook says.
That number is soon to be 22 after hiring an iOS developer and a software engineer. Cook attributes the growth to “purpose and culture.”
“We have always had a strong desire to have a social impact on the world,” he says. “We've also always had a very fun and positive culture...giving people the benefit of the doubt rather than jumping down each other's throats. We really trust each other.”
Recent projects include
CrowdSeed, a crowdsourced Bible translation solution for the Texas-based Seed Company and a soon-to-debut photo-driven lifestyle app for an unnamed Boulder client.
“Where we've found a lot of traction is the faith-based market and international development,” Cook says.
HiDef was entirely virtual, with employees in New Mexico and Colorado, before setting up stakes in Denver and opening its LoHi office in early 2011.
“The Denver office is our first official office,” Cook says. “We call it 'The Hub.' We are still a very virtual, work-wherever-you-want type of company.”
The Hub is a live/work space, Cook says. “When people fly in, they can stay here. It's a nice flexible space with some feelings of home.”
The company is driven by charity, Cook adds. “We consider every hour of our day to be giving back. We're for-profit, but we're really for-purpose at the end of the day.”
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