Flonomics helps clients get a handle on their human traffic.
“We're a video analytics company and we provide people-counting technology to three major markets: retail, nonprofit attractions and casinos,” says Peter Ruppenthal, director of sales.
Founded in 2009 by Charles Von Thun and Scot Talcott, Flonomics is looking to bring on new staff in the near future. Ruppenthal says the hires will be based not on specific techie skill sets, but rather personal attributes.
Flonomics offers people-counting systems that “literally will count everybody who comes through the premises, and that data is pushed to the cloud. It makes for a very scalable product.”
The company installs the cameras - which do not record due to privacy, bandwidth and storage - at what Ruppenthal describes as a “competitive” price.
Clients include
the Alamo in San Antonio, Texas.
“They're leveraging the data to make improvements in their staffing models,” says Ruppenthal.
He highlights another client, a furniture retailer, that found a location to be understaffed with the help of Flonomics, and subsequently saw a $350,000 jump in monthly sales after rectifying the problem.
The competition is primarily legacy thermal and infrared technologies. Infrared beams are the cheap and easy market standard, says Ruppenthal, “but when three people cross the beam at once, it records it as one. It's inaccurate and inconsistent.”
“According to feedback from our clients, our technology and accuracy QA is the most accurate system they've seen,” touts Ruppenthal.
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