Sun Valley's comCables lands private-equity investment, looks to hire eight in 2013

Greg Greenwood, comCables CEO, got into the copper and fiber cable business with comCables in 1999.

 

The company has grown by a factor of 40 in the time since. Now comCables is poised for even more growth, after the Boston-based Audax Group made an undisclosed equity investment in comCables in the fall of 2012.

"We've got some serious capital to grow," says Greenwood. 

 

Now 50 employees, comCables is on track to hire eight more by the end of 2013, with new positions in management and sales. The company hired 13 in the last four months of 2012.

 

Revenue has grown from $300,000 in 2000 to $13.5 million in 2012. "With our investment capital, we've got a forecast for 2013 of $20 million," says Greenwood.

 

ComCables works with original equipment manufacturers in the U.S., including Colorado, as well as Taiwan to make its products, mostly cables and connectors for IP systems. "We're trying to move away from China," says Greenwood.

 

The company's market covers most every business in the U.S., selling through distributors and a national sales force.

"IP is the convergence," says Greenwood. "Every company has a security system, a phone system and a computer system."

 

Greenwood says the company makes a commodity product, meaning customer service is a key differentiator.

 

"The product is great, but you can get it everywhere," he explains. comCables competes with billion-dollar companies like Tyco.

 

"Our company culture is the special sauce," says Greenwood. "We deliver a world-class customer-service experience. That's truly our differentiator."