Golden Triangle's Choozle harnesses the power of the crowd for marketing

Andrew Fischer and Jeff-Finch co-founded Choozle while offering web services with Flare Pistol Media. After a soft launch in May 2012, "We got a really good response, so we doubled down," says Fischer. 

 

Now four employees, the Galvanize-based company could hit 10 by the end of 2013, says Fischer. "We'll probably have a clearer picture in the next three to six months."

 

Currently in an open beta, Choozle is "a visual feedback engine for consumers," says Fischer.

 

Facebook users can use Choozle to vote on everything from what snow pants their friend should buy to what new product a favorite brand will launch. "We built a unique app," says Fischer. "You can vote right in your Timeline." Users can also embed Choozle on other websites.

 

Boulder-based burrito-maker Evol Foods is an early client, and the company has used Choozle to let fans vote on new T-shirt designs. "They know what shirt to order, but all along the way they have deep customer engagement," says Fischer. 

 

Choozle closed on more than $500,000 in seed funding from angels and individuals in October 2012. Fischer says the company is now in pursuit of a Series A round in the range of $2 million to $4 million.

 

The revenue model will be based on affiliate marketing and services for brands. "We're defining our pro strategy," says Fischer.

 

Fischer says Choozle Pro will launch by summer 2013. A Choozle mobile app by Denver developer AppIt Ventures is in the works and expected to launch in March.

 

"We're moving quickly," says Fischer. "It's important to see where consumers and bands are going and follow it."