An experiment with a pop-up store at the Laundry on Lawrence in Denver’s RiNo neighborhood, Rachel Lubow has taken the plunge and opened
Jewelius in permanent space in LoHi.
The 800-square-foot store at 2405 W. 32nd Ave. features clothing and accessories at reasonable prices.
"We want to keep fresh, new lines coming in from all over the world, as well as locally an nationally," Lubow says. "We’re on point with trends but at a reasonable, affordable price point."
She calls her lines "inspired" pieces, rather than knockoffs. All jewelry is under $50, and clothing is under $100. Leather goods are less than $200. Lubow expects to open an online store within the next month.
"Sales have been growing since we started," Lubow says. "Now we’re focused on social media and getting the website going."
Lubow operated a jewelry and accessories distribution business -- also called Jewelius -- for a number of years before establishing a retail shop. She’s restarting the distribution company, which will deliver goods to retailers in California and Colorado locations outside of Denver.
"We don’t want to compete with ourselves," Lubow says.
The store is named for Lubow’s grandfather Julius, who owned a small business in the Catskill Mountains in upstate New York.
Contact Confluence Denver Development News Editor Margaret Jackson with tips and leads for future stories at margaret@confluence-denver.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.