The
University of Colorado will pay the
Regional Transportation District $5 million over five years for naming rights for the A Line from Union Station to Denver International Airport, as well as ads on the Flatiron Flyer Bus Rapid Transit line that will run along U.S. 36 from Union Station to Boulder.
The agreement also includes exterior advertisements on the rail and buses and CU's name and logo on RTD digital assets and printed material related to the A Line.
"We are thrilled to be partnering with the University of Colorado for this first contract through our corporate partnership program," says Chuck Sisk, chairman of RTD's board. "We believe that branded sponsorship is an emerging marketplace with many valuable opportunities for the local and national business communities."
CU President Bruce Benson said the agreement will help the university convey the message about its contributions, value and accomplishments to the estimated 10 million annual riders on the A Line, which will include Coloradans, as well as national and international visitors.
"The University of Colorado is excited to partner with RTD on this initiative that brings together the state's leading public higher education institution with the crown jewel of the largest and newest public transportation project in the United States," Benson says. "CU is kicking off a major marketing initiative next month and the University of Colorado A Line and Flatiron Flyer will be important parts of the effort."
Contact Confluence Denver Development News Editor Margaret Jackson with tips and leads for future stories at margaret@confluence-denver.com.
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