E-commerce jewlery retailer goes brick-and-mortar in Cherry Creek

Cherry Creek shoppers now have a new jewelry store to browse.

Brilliant Earth, a leader in ethically sourced bridal and fine jewelry has opened a showroom at 100 Fillmore St., Suite 300. 

Brilliant Earth first emerged as an e-commerce leader with an innovative strategy rooted in ethical sourcing, personalized service, strong social media presence and an omni-channel experience that has struck a chord with millennial consumers. The company has experienced significant growth, and Denver marks the next phase of expansion for the “clicks to bricks” retailer, joining showrooms in San Francisco, Los Angeles, Boston, Chicago, San Diego and Washington, D.C.

The showroom provides a tranquil setting to explore collections of handcrafted diamond engagement rings, wedding rings, fine jewelry and vintage pieces. The company’s diamonds and gemstones go beyond the usual industry standard and originate from mines that follow strict labor and environmental syandards. In addition to fair sourcing practices, Brilliant Earth is committed to initiating change in the jewelry industry, donating 5 percent of profits to help communities impacted by the jewelry trade build a brighter future. 

The showroom is open by appointment from 10 a.m. to 7 p.m. Wednesday through Sunday.