Bra retailer SOL expanding in new space

Bra retailer SOL is moving into a larger space at 3010 E. Sixth Ave. in Cherry Creek next spring.

The new 3,400-square-foot store, just three blocks north of SOL's current location, is 67 percent larger than its current store. The larger space will have spacious fitting rooms, increased showroom space and offices for the SOL team. A private, 12-space parking lot will be available to customers.

"After 18 years of talking to women about fit, size and confidence, it was time for us to do the same," says Jeanie Peterson, who owns the business with her sister Cindy Johnson. "We've been growing with the changing figure of Denver's women who are more empowered than ever -- culturally, personally and economically. And our larger location will help us provide more of what our modern customer, who also is busier than ever, is craving: more service, more space and more convenience."

The new Tuscan-style SOL location will feature large columns, unique tiles and bright decor inspired by Johnson and Peterson's European trips to source extraordinary bras, pajamas and swimwear.

Johnson and Peterson founded SOL in 1997 with the goal of creating a fun bra-fitting destination to help women be confident and find beauty in their own skin. The store's focus is on fitting, and SOL has earned a national reputation for its trained, career fitters who complete a two-month bra-fitting course.

"The SOL approach is about helping women feel good about themselves inside and out," Johnson says.

Contact Confluence Denver Development News Editor Margaret Jackson with tips and leads for future stories at margaret@confluence-denver.com.