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MIGHTYkarma advertising agency is taking its philosophy of being mindful to a new level with the opening of a retail store in the front of its LoHi office space.
The MIGHTYkarma POPshop on 1955 W. 35th Ave. features American artisans, master craftsmen and eclectic antiquities from around the world.
“We decided we have been doing innovation advertising for many years,” says MIGHTYkarma Owner Esther Kang, who also lives in the neighborhood. “Our business has always been about being mindful -- mindful consumption and mindful branding.”
So Kang decided to put that conviction to work in a 1,000-square-foot storefront that showcases non-factory make, one-of-a-kind treasures including antiques, furniture, leather goods, local art, ceramics, jewelry, postcards, hand-poured candles, journals and posters.
“We really wanted to celebrate the craftsman and artisanship spirit,” Kang says. "We truly believe that Americans have that artisan spirit, but we’ve become too reliant on mass manufacturing.”
She also believes Americans can improve the economy by spending money on hand-crafted products.
“If you want to strengthen the American way, vote with your dollar and shop mindfully,” Kang says. “We’ve been making things with our hands for a really long time. It helps keep our stories and our culture going.”
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