Visit Denver relocates visitor information center

Visit Denver's downtown visitor information center is relocating to 1575 California St.

The new center will feature videos, touch screens and computers -- along with expert staff -- to provide information on Denver's arts, dining, nightlife, events and Colorado excursions. On-demand printers in the center will reduce the amount of paper used, while increasing the amount of information given out.

"We see tremendous use of our information centers from international visitors because they are more conditioned to seek out our visitor centers and get personal help and directions," says Richard Scharf, president and chief executive of Visit Denver. "Studies have shown that visitors who stop at an information center usually stay longer in the city and spend more money, so information centers are an important part of Denver's $4 billion travel industry."

About 30 percent of the 100,000 annual visitors who use the downtown center are from other countries. Visit Denver prints visitor brochures in nine languages. Visit Denver also produces the comprehensive Official Visitors Guide to Denver & Colorado, which is filled with maps and touring suggestions. 

Denver is coming off its best year ever for conventions in 2014 and building on a record year in 2013 that saw 14 million overnight visitors.

"The new center is on the principle route that convention delegates take between the Colorado Convention Center and their hotels and is just off the city's no. 1 tourism attraction -- the 16th Street Mall -- so we get a lot of foot traffic from out-of-towners," Scharf says.

Contact Confluence Denver Development News Editor Margaret Jackson with tips and leads for future stories at margaret@confluence-denver.com.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.
Signup for Email Alerts